We are Denver's Premier Destination for Vehicle Wraps

Come in today to discuss the many options available!

At Icon Autosport we are your one stop shop for custom vehicle graphics. Our trained staff can go over the many options available, helping you with all of your design needs. We will provide you with several proofs giving you options, and insuring you get exactly the look you are trying to achieve. Our trained installers will give you an end product with unparalleled quality.

Special Offer

Do you have more than one vehicle? Ask about our fleet car discounts! We will work with you to create a custom quote, and will beat any other price in Colorado!

Interested in advertising for Icon Autosport? We have discounts available for letting us put a "Made by Icon Autosport" message in a discreet portion of your wrap!

3M Study on the Effectiveness of Vehicle Wraps

Advertising Medium Cost Per Thousand Cost of Equivalent
01 Television $23.70 $1,445,700
02 Magazine $21.46 $1,309,060
03 Newspaper $19.70 $1,201,700
04 Prime-Time Television $18.15 $1,107,150
05 Radio $7.75 $472,750
06 Outdoor $3.56 $217,160
07 Fleet Graphics **(Average, Annualized) $0.48 $30,000


Frequently Asked Questions about Vinyl Wraps


What's involved in a Wrap?
All vinyl wraps that are not a simple solid-color wrap involve three phases. First, we will get the appropriate measurements, and develop a design per your specifications. Second, the graphics will be printed and laminated to protect from abrasion and UV rays. Third, the Wrap will be installed on your vehicle.

How is a Wrap produced?
Unless your vinyl wrap is a simple solid-color wrap it will need to be designed first. After a computer design is created, your wrap will typically be printed on a large ink-jet printer. Think of the color printer that you have on your desktop, only with a width of up to 60." Another big difference between your desktop printer and the one that will print your wrap is that the wrap printers use a type of ink that is much more durable than what you would print at your home or office. Then the wraps are laminated with a vinyl laminate that protects against marks, abrasions, and fading.

Are wrinkles, bubbles and seams acceptable for wraps?
Many wraps have wrinkles, bubbles and seams. It is possible to prevent or repair some if not all wrinkles and bubbles. It is also possible to prevent many seams. Large size, complex curves and even your "cost budget" create the possibility of wrinkles, bubbles and seams. We will discuss your expectations and the limitations of the product. However, we always minimize and often eliminate wrinkles, bubbles and seams.

How long will my Wrap last?
Typical outdoor vehicle wraps are good for 3-5 years, wrapped vehicles stored primarily indoors can last indefinitely.

Will a Wrap damage my paint?
Most wraps that are removed from factory-painted vehicles do not damage the paint underneath, however paint damage is possible on all wraps. We can discuss what can be done to prevent paint damage.

Why is a Full Wrap more beneficial than a Partial Wrap?
Full wraps cover most or all of the paint on a vehicle while partial wraps cover only part of the vehicle. Even though Full Wraps are more expensive they give a larger "canvas" for your designer to work with and therefore give your vehicle graphics more visual impact. In addition, Full Wraps protect all of the original paint underneath instead of just part of the paint. This is critical when the wrap is removed since fading and scratches can result on the unprotected paint of a Partial Wrap. As a result, Full Wraps tend to protect or even increase the resale value of vehicles more than Partial Wraps.

How long will it take to do my Wrap?
This depends on the job. The "design" part of the wrap process can take as little as a few hours up to several days. A vehicle installation, for example, can typically be wrapped in a day or two not including the time needed to design.

How much will my Wrap cost?
The average price for a printed and laminated vinyl wrap start $15 per square foot of installed product. Solid-color wraps are lower in price. Additionally, charges for design work. Design costs can significantly impact the overall cost of any wrap depending on the quality level you desire. For example, if you demand the design services of a well known artist, or if your design requires you to pay licensing fees, this could increase your cost. We are happy to provide you with an all inclusive price quote at any time.

How can I justify the cost of a Wrap?
There is no more cost-effective advertising method and there is also no more cost effective customization/personalization method available than Wraps.

Studies have shown that Wraps are the most cost effective form of advertising available today. In a city of 50,000, a Wrap can get over 8 million views per year. Obviously, in higher traffic areas, you get more attention. Many people who get their vehicle wrapped park it outside of their business near a busy intersection for maximum exposure. A Wrap works for you 24 hours a day, seven days a week and it's a one-time advertising expense, unlike other traditional media like radio, television or even yellow pages. As a specific example, one study from 3M shows that you would have to spend over $130,000 on television ads to generate equivalent annual impressions of a $3,500 Wrap!

Vehicle wraps are uniquely mobile. Would McDonald's let you stake your sign or banner on their lawn while you eat lunch? No, but you can park your wrapped vehicle on their lot while eating and get all that exposure in a very high traffic area!

Wraps can also customize/personalize better than any other method and have unique benefits over custom painting. For example, many photographic and artistic elements simply can't be reproduced perfectly by painting or air-brushing. But the single most important benefit of wrapping over custom painting is that a wrap can often be easily removed or repaired. In fact, wraps are often used to "protect" the original paint underneath, which actually increases the resale value of many vehicles.

What happens if my Wrap gets damaged? Most wraps that get damaged can be fixed a lot easier than any custom paint job because your design can be reprinted just like when reprinting at home with your own computer. We can go over thesteps required to fix your wrap if it gets damaged.

Can I take my wrapped car through a car wash?
Most vehicle wraps can be taken through car washes just like any painted vehicle. However, like with many paint jobs, vehicle wraps can also be damaged by car washes. Take care around the exposed edges and seams of a wrap and we recommend hand washing to increase the life of your wrap.

How will I know what my wrapped car will look like when done?
We will submit color proofs to you before we begin the job. You will need to sign-off for approval before they begin printing your Wrap. You can expect slight color differences between the proofs and final Wrap due to the difference between printing on paper versus vinyl and the difference in inks, but there shouldn't be extreme color differences.

Study Information:

-The industry norm is to estimate fleet advertising impressions by calculating the number of miles driven per truck per day by the type of road.

- Imagine adding demographics as a dimension. What do you get? Vastly improved measurement capabilities, proof of performance and the ability to target your campaign.

- 3M measured the advertising effectiveness of fleet graphics for Cadbury-Schweppes Company using GPS units to track 10 Snapple® trucks through two major metropolitan areas.

- The three-month study correlated truck routes against zip codes and demographic data to deliver the most accurate measurements of message effectiveness, to date.

Key Findings:

-Fleet graphics generate a large number of impressions--in this study, an average of 6 million Prime Daily Effective Circulation (DEC) per truck, annualized.

-Mobile media advertising offers the lowest cost-per-impression of any major advertising medium.

-Routes and messages can be optimized to target specific demographic groups.

-Fleet graphics add a valuable dimension to the advertising marketing mix.